Coverart for item
The Resource Managing and growing a cultural heritage web presence : a strategic guide, Mike Ellis

Managing and growing a cultural heritage web presence : a strategic guide, Mike Ellis

Label
Managing and growing a cultural heritage web presence : a strategic guide
Title
Managing and growing a cultural heritage web presence
Title remainder
a strategic guide
Statement of responsibility
Mike Ellis
Title variation
Managing & growing a cultural heritage web presence
Title variation remainder
a strategic guide
Creator
Subject
Language
eng
Summary
Provides a complete guide for anyone looking to build or maintain a cultural heritage web presence. Contains data and case studies on current practice from large and small cultural heritage institutions, it advises on the best strategic approach, provides insight into how key institutions manage their websites, and hints and tips on best practice
Cataloging source
SINUS
http://library.link/vocab/creatorDate
1961-
http://library.link/vocab/creatorName
Ellis, Mike
Dewey number
659.144
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
E45 2011
Literary form
non fiction
http://library.link/vocab/subjectName
  • Cultural property
  • Web site development
  • Branding (Marketing)
Target audience
adult
Label
Managing and growing a cultural heritage web presence : a strategic guide, Mike Ellis
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Contents
  • Machine generated contents note: 1.Evaluating what you have now -- Introduction -- The web today -- Who is online and what do they do? -- The internal context -- Summary -- References -- 2.Building a strategic approach -- Introduction -- What is a web strategy? -- What should a strategy cover? -- Structuring your strategy document -- Evolving your strategy -- The web strategy team -- Regular strategy reviews -- Summary -- Reference -- 3.Content -- Introduction -- Managing content -- Content outside your site -- Staying informed -- Syndicating content -- Summary -- References -- 4.Marketing -- Introduction -- From `site' to `presence' -- Search -- Offline marketing -- Online advertising -- Summary -- References -- 5.Policies and guidelines -- Introduction -- Policies, procedures and guidelines -- Social media guidelines -- Summary -- References -- 6.Traffic and metrics -- Introduction -- Measurement techniques -- Metrics software -- What should you measure? --
  • Contents note continued: Metrics definitions -- Watching your metrics -- Reporting -- Other metrics -- Dissemination of KPIs -- The changing face of metrics -- Summary -- References -- 7.The social web (Web 2.0) -- Introduction -- What is `the social web'? -- Why social media? -- Choosing when (and when not) to use social media -- Developing a social media strategy -- Social media channels -- The challenges of the social web -- Risks and mitigation -- Summary -- References -- 8.The website project process -- Introduction -- Project phases -- Writing a website brief -- The specification -- Working with external agencies -- Project start-up -- Budgeting -- Summary -- References -- 9.Away from the browser -- Introduction -- Open Data -- Mobile -- Summary -- References -- 10.Bringing it all together -- Introduction -- Ongoing feedback -- Staying informed -- Summing up
Control code
000047321224
Dimensions
24 cm.
Extent
xix, 217 pages
Form of item
regular print reproduction
Isbn
9781856047104
Isbn Type
(paperback)
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Specific material designation
regular print
System control number
(OCoLC)726737144
Label
Managing and growing a cultural heritage web presence : a strategic guide, Mike Ellis
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Contents
  • Machine generated contents note: 1.Evaluating what you have now -- Introduction -- The web today -- Who is online and what do they do? -- The internal context -- Summary -- References -- 2.Building a strategic approach -- Introduction -- What is a web strategy? -- What should a strategy cover? -- Structuring your strategy document -- Evolving your strategy -- The web strategy team -- Regular strategy reviews -- Summary -- Reference -- 3.Content -- Introduction -- Managing content -- Content outside your site -- Staying informed -- Syndicating content -- Summary -- References -- 4.Marketing -- Introduction -- From `site' to `presence' -- Search -- Offline marketing -- Online advertising -- Summary -- References -- 5.Policies and guidelines -- Introduction -- Policies, procedures and guidelines -- Social media guidelines -- Summary -- References -- 6.Traffic and metrics -- Introduction -- Measurement techniques -- Metrics software -- What should you measure? --
  • Contents note continued: Metrics definitions -- Watching your metrics -- Reporting -- Other metrics -- Dissemination of KPIs -- The changing face of metrics -- Summary -- References -- 7.The social web (Web 2.0) -- Introduction -- What is `the social web'? -- Why social media? -- Choosing when (and when not) to use social media -- Developing a social media strategy -- Social media channels -- The challenges of the social web -- Risks and mitigation -- Summary -- References -- 8.The website project process -- Introduction -- Project phases -- Writing a website brief -- The specification -- Working with external agencies -- Project start-up -- Budgeting -- Summary -- References -- 9.Away from the browser -- Introduction -- Open Data -- Mobile -- Summary -- References -- 10.Bringing it all together -- Introduction -- Ongoing feedback -- Staying informed -- Summing up
Control code
000047321224
Dimensions
24 cm.
Extent
xix, 217 pages
Form of item
regular print reproduction
Isbn
9781856047104
Isbn Type
(paperback)
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Specific material designation
regular print
System control number
(OCoLC)726737144

Library Locations

    • Australian Institute of Aboriginal and Torres Strait Islander Studies (AIATSIS)Borrow it
      51 Lawson Cres, Acton, ACT, 2601, AU
      -35.292556 149.118617
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