The Resource A marketing tool-kit for regional art centres, Mike Parsons

A marketing tool-kit for regional art centres, Mike Parsons

Label
A marketing tool-kit for regional art centres
Title
A marketing tool-kit for regional art centres
Statement of responsibility
Mike Parsons
Creator
Contributor
Subject
Language
eng
Summary
Provides information which may assist Regional Art Centres adopt the most appropriate means for improving their marking efficiency (p. 3); discusses the stand alone strategies of altering the product mix; altering the markeitng mix; seeking improved distribution; discusses the domestic tourist market, the international visitor market and the international residential market; individual, corporate and institutional collectors; major marketing tools such as exhibitions, alternatives to exhibitions, wholesaling; distribution; producers; art centre relationships with producers, private dealers, wholsalers, retailers; co-operative marketing; regional associations and promotional strategies
Cataloging source
ANL
http://library.link/vocab/creatorName
Parsons, Mike
Dewey number
745.50688
Illustrations
illustrations
Index
no index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Association of Northern and Central Australian Aboriginal Artists
  • Mingatjuta Consulting Services
http://library.link/vocab/subjectName
  • Art centers
  • Arts, Aboriginal Australian
  • Art galleries, Commercial
Label
A marketing tool-kit for regional art centres, Mike Parsons
Instantiates
Publication
Note
"A report compiled for ANCAAA from Aboriginal and Torres Strait Islander Art and Craft : a marketing strategy / Mingatjuta Consulting Services, August 1993
Control code
000013114971
Dimensions
30 cm.
Extent
39 p.
Immediate source of acquisition
Donated from the Jon Altman collection
Other physical details
ill.
System control number
(OCoLC)222086396
Label
A marketing tool-kit for regional art centres, Mike Parsons
Publication
Note
"A report compiled for ANCAAA from Aboriginal and Torres Strait Islander Art and Craft : a marketing strategy / Mingatjuta Consulting Services, August 1993
Control code
000013114971
Dimensions
30 cm.
Extent
39 p.
Immediate source of acquisition
Donated from the Jon Altman collection
Other physical details
ill.
System control number
(OCoLC)222086396

Library Locations

    • Australian Institute of Aboriginal and Torres Strait Islander Studies (AIATSIS)Borrow it
      51 Lawson Cres, Acton, ACT, 2601, AU
      -35.292556 149.118617
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